
NFL
Pre-Game Drinks Munich
In 2024, we had the privilege of designing the NFL Pre-Game Drinks event at Haus im Tal, a boutique hotel in the heart of Munich. Our scope included conceptual and spatial design, lighting, furniture, and graphic execution. We created a theme that seamlessly fused the NFL's brand identity with the nostalgic charm of an American diner, delivering a unique and immersive experience.
LEAD AGENCY:
Totally MGMT
SPATIAL DESIGN:
SASCH GmbH
PRODUCTION:
SASCH GmbH
IMAGES:
Hussein Chehimi
DESIGN CONCEPT
Our objective was to create an environment that was casual, inviting, and reminiscent of an American diner. The space was designed to encourage influencers to gather, connect, and enjoy the event, accompanied by drinks, snacks, and live music. The lighting design played a crucial role, with a combination of red and blue tones that, despite their cool nature, were orchestrated to emit a warm and welcoming glow.


MATERIAL USAGE
Reusable furniture was carefully selected for both functionality and aesthetic appeal, ensuring a seamless fit with the event's theme and the hotel's interior. Neon lights added a vibrant, dynamic touch, enhancing the atmosphere and bringing the space to life.


DESIGN LANGUAGE
A key challenge was seamlessly integrating the NFL's brand guidelines with the existing interior of Haus im Tal, striking a careful balance to ensure the design was both brand-consistent and contextually harmonious.


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Studio for Space & Design