NFL-Pregame-Drinks-Event-2024-Munich-Sasch-GmbH

NFL

Pre-Game Drinks Munich

In 2024, we had the privilege of designing the NFL Pre-Game Drinks event at Haus im Tal, a boutique hotel in the heart of Munich. Our scope included conceptual and spatial design, lighting, furniture, and graphic execution. We created a theme that seamlessly fused the NFL's brand identity with the nostalgic charm of an American diner, delivering a unique and immersive experience.

LEAD AGENCY:

Totally MGMT

SPATIAL DESIGN:

SASCH GmbH

PRODUCTION:

SASCH GmbH

IMAGES:

Hussein Chehimi

DESIGN CONCEPT

Our objective was to create an environment that was casual, inviting, and reminiscent of an American diner. The space was designed to encourage influencers to gather, connect, and enjoy the event, accompanied by drinks, snacks, and live music. The lighting design played a crucial role, with a combination of red and blue tones that, despite their cool nature, were orchestrated to emit a warm and welcoming glow.

MATERIAL USAGE

Reusable furniture was carefully selected for both functionality and aesthetic appeal, ensuring a seamless fit with the event's theme and the hotel's interior. Neon lights added a vibrant, dynamic touch, enhancing the atmosphere and bringing the space to life.

Blending Brand Identity with Architecture

The NFL Pre Game Drinks event at Haus im Tal was a testament to our ability to blend strict brand guidelines with existing architectural contexts, creating a cohesive and engaging environment. The successful fusion of American diner elements within a modern setting provided a unique and memorable experience for all attendees.

DESIGN LANGUAGE

A key challenge was seamlessly integrating the NFL's brand guidelines with the existing interior of Haus im Tal, striking a careful balance to ensure the design was both brand-consistent and contextually harmonious.