NFL-L'oreal-GRWM-Get-Ready-With-Me-2024-Event-Munich-Sasch-GmbH

NFL x L'ORÉAL

GRWM, Munich

In 2024, we had the honor of orchestrating the "NFL x L'Oréal Men Expert - Get Ready with Me" event at the prestigious Rosewood Munich. This exclusive gathering aimed to prepare influencers for the game day, offering grooming experiences, breakfast, photo opportunities, and a merchandise area featuring collaborations between various clothing brands and the NFL.

SPATIAL DESIGN:

SASCH GmbH

PRODUCTION:

SASCH GmbH

IMAGES:

Hussein Chehimi

DESIGN CONCEPT

The "NFL x L'Oréal Men Expert - Get Ready with Me" event exemplified our ability to merge distinct brand identities within a luxurious setting, creating a cohesive and memorable experience. Our meticulous approach to design, planning, and execution ensured that every element worked in harmony, leaving a lasting impression on all attendees.

Spatial Layout

The layout was meticulously planned to host a variety of activities, including grooming stations, dining areas, photo-op settings, and merchandise displays. Each zone was designed to facilitate smooth transitions and interactions, ensuring a cohesive and engaging experience for all attendees.

MATERIAL USAGE

We ensured seamless integration of L'Oréal Men Expert's and the NFL's brand guidelines, aligning them with the luxurious interior of Rosewood Munich. The selection of materials such as leather, dark wood, marble, and gold accents contributed to a harmonious and upscale environment, reflecting the premium nature of both brands while complementing the hotel's existing elegance.