KIA

New York International Auto Show

At the 2022 New York International Auto Show, Kia unveiled a booth based on the global booth design guidelines we specifically developed for the brand. The design emphasizes modularity and adaptability, ensuring consistent and seamless implementation across various spaces and events.

GLOBAL DESIGN GUIDELINES:

SASCH GmbH

IMAGES & VIDEO:

SASCH GmbH

DESIGN CONCEPT

The booth's architecture and spatial elements were designed to embody Kia's commitment to sophisticated design. Rich black panels paired with sleek concrete finishes established a refined yet bold aesthetic. Strategically integrated LED screens added dynamic visuals, enhancing Kia's brand storytelling and engaging visitors effectively.

DESIGN FOR ADAPTATION

The modular approach ensured that the booth could be effortlessly adapted for future shows, maintaining brand consistency with each installation. This flexibility allowed Kia to present a unified brand image across different venues and events, reinforcing its market presence. The successful implementation of our design guidelines at the New York International Auto Show not only showcased Kia's current offerings but also set a standard for future exhibitions, reflecting the brand's evolving identity and vision.