DJI
NEC Birmingham
Continuing our collaboration with DJI, we brought their clean and engaging design language to life at NEC Birmingham. Centered around the product experience, our open booth design ensured accessibility to all products. To showcase the high-quality results of DJI's technology, we presented product outcomes dynamically in both vertical and horizontal formats across the exhibition displays.
PRODUCTION LEAD:
SASCH GmbH
ARCHITECTURE:
SASCH GmbH
BOOTH BUILDER:
Solutions2 UK LTD
IMAGES / VIDEOS:
SASCH GmbH
LAYOUT
The open-plan design seamlessly balances functionality and visual impact, creating a fluid and engaging exhibition space. Flagship products are displayed on sleek exhibition tables, framed and illuminated by an overhead lightbox that defines the area. The clean architecture emphasizes the products and their results, while strategically placed screens enhance the space, all unified by a minimalist aesthetic that reflects DJI's innovation.
ARCHITECTURAL ELEMENTS
With a clear, streamlined layout, a prominent overhead lightbox, and a minimalist color scheme, the design keeps the focus on the products. Custom-made tables are precisely tailored to each product, while corresponding displays showcase their outstanding results.
VISUAL IMPACT
We emphasized showcasing the outstanding results of DJI products, making vertical and horizontal displays essential to the booth design.
RESPONSIBILITY
Our project team was responsible for the architectural implementation and the design of the entire concept. We controlled the trades from technical planning, space and design management and took over the coordination of all suppliers and service providers in addition to the site management.
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Studio for Space & Design