CUPRA

Installation Frankfurt am Main

In the heart of Frankfurt, CUPRA’s bold identity comes to life with a striking temporary outdoor installation, set against the city’s iconic skyline. The display blends urban design with brand storytelling, while a merchandise showroom offers visitors an immersive experience to explore the latest products.

LEAD AGENCY:

envy GmbH

SPATIAL DESIGN:

SASCH GmbH

PRODUCTION:

SASCH GmbH

IMAGES / VIDEOS:

SASCH GmbH

spatial concept

The design seamlessly integrates with the urban beach setting of Gibson Beach Club Frankfurt, surrounded by lush greenery and bamboo, creating a dynamic contrast between modernity and nature. The platform’s warm, earthy tones complement the vehicle’s striking metallic blue finish, enhancing its sophistication and performance-focused design.

ARCHITECTURAL ELEMENTS

We set out to create a spatial experience that fully immerses visitors in CUPRA’s progressive vision. By blending architectural precision with natural textures and industrial materials, we've crafted a memorable urban oasis. Featuring scaffolding elements and a container showroom, the design grabs attention while offering an Instagram-worthy space. This seamless fusion perfectly reflects the brand’s aspirational lifestyle.