HYUNDAI MOBIS

IAA Mobility Munich

Building on our continued collaboration with Hyundai MOBIS, we took the lead in both architecture and production, delivering a seamless end-to-end solution from booth design to execution. Our team expertly managed every aspect, including design, guest handling, construction, and on-site supervision, ensuring a flawless experience at IAA Mobility.

LEAD AGENCY:

Innocean Inc.

PRODUCTION LEAD:

SASCH GmbH

ARCHITECTURE:

SASCH GmbH

BOOTH BUILDER:

Xilografia Srl

LIGHT & SOUND:

Roadshow GmbH

IMAGES / VIDEOS:

Innocean Inc.& SASCH GmbH

Hyundai-MOBIS-2023-IAA-Mobility-Munich-Floor-Plan-Sasch-GmbH

SPATIAL CONCEPT

The design separates the public and private areas by creating two distinct blocks, each made from different materials that overlap, establishing a clear segregation. The enclosed space is designed with a museum-like flow, preserving privacy while effectively capturing the essence and story of MOBIS products, highlighting their unique features.

Hyundai-MOBIS-2023-IAA-Mobility-Munich-Sasch-GmbH

ARCHITECTURAL ELEMENTS

The stand architecture is characterized by simplicity, clarity, and elegance. Clear contours and seamless finishes enhance the presentation displays, allowing MOBIS products to take center stage in a sophisticated and visually striking manner.

BOOTH LAYOUT

The booth design focuses on creating separate public and private areas for visitors. Selected exhibits are positioned to be displayed exclusively to a targeted audience, meeting the client's need for both privacy and focused exposure.