HYUNDAI

IONIQ Roadshow

Under the headlines Technology and Electromobility Hyundai presented the IONIQ brand in Europe. The foundation of the idea: A transparent and, above all, open roadshow, in which passers-by and visitors can get to know the brand impartially. The project was implemented in central locations in Frankfurt, Amsterdam, Milan and Oslo.

LEAD AGENCY:

Innocean Worldwide Europe

PROJECT MANAGEMENT:

SASCH GmbH

ARCHITECTURE:

MUTABOR GmbH

BOOTH BUILDER:

Xilografia Srl

IMAGES / VIDEO:

Nektar Design

Out of the exhibition hall and into the city

The heart of the tour was to appear where life takes place. Just in front of curious people who want sustainable and environmentally conscious driving. Become suitable for the masses, reach as many interested parties as possible and inspire them with new functions.