HYUNDAI MOBIS

IAA Mobility Munich

In partnership with Innoceon Worldwide Europe, we created the premiere presentation of Mobis at the international automotive exhibition in Munich, blending innovative design with advanced technology. The booth architecture features diagonal communication surfaces on both sides, with a central museum-like exhibition area showcasing the innovative products. The products take center stage, accentuated by the clear architecture and thoughtfully chosen materials.

LEAD AGENCY:

Innocean Worldwide Europe GmbH

PRODUCTION LEAD:

SASCH GmbH

ARCHITECTURE:

SASCH GmbH

BOOTH BUILDER:

Xilografia Srl

IMAGES / VIDEOS:

SASCH GmbH

SPATIAL CONCEPT

The two diagonal communication walls create focal points on both sides of the booth, with the exhibition area positioned between them. The space seamlessly transitions into private display rooms, enhancing the flow of the design.

ARCHITECTURAL ELEMENTS

The sleek and elegant materials complement the clear design language. Translucent wall panels, refined material finishes, and custom-made product displays highlight the products, enhancing their presence.

Hyundai-Mobis-2021-IAA-Mobility-Munich-SASCH-GmbH

sasch_mobis_iaa21_booth-design_grundriss

BOOTH LAYOUT

The booth design focuses on separating public and private visitor areas. Certain exhibits are positioned to be displayed only to a selected audience, meeting the client's need for privacy and targeted exposure.

RESPONSIBILITY

Our project team took care of the architectural implementation and design of the entire concept, providing a one-stop solution from concept to execution. We managed all aspects, including technical planning, space design, supplier and service provider coordination, and site management.

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