DJI
IFA Berlin
As a leader in user-friendly drones and aerial photography systems, DJI drones have become the industry standard in the hobby and professional sector. To be able to better integrate fans, interested parties, and end customers, we developed an innovative trade fair and communication concept with an interactive brand and product experience together with the digital agency Herren der Schöpfung.
LEAD AGENCY:
Herren der Schöpfung GmbH
PRODUCTION LEAD:
SASCH GmbH
ARCHITECTURE:
SASCH GmbH
COMMUNICATION:
Herren der Schöpfung GmbH
BOOTH BUILDER:
ET Global
IMAGES / VIDEOS:
SASCH GmbH
PRODUCT ISLAND
Individual islands and product tables were designed to showcase different product groups and highlight their unique features. The DJI product lines—Fly, Move, and Pro—each had dedicated areas within the booth, emphasizing their distinct selling points.
HIGH-END & HIGH-TECH
The open design and expansive layout create a spacious, immersive experience. A large flight cage in front of a vertical LED wall serves as a key focal point, while a horizontal LED wall showcases the high-quality results of DJI products. The booth design emphasizes product outcomes through both vertical and horizontal displays, with product islands strategically placed at the center of the space.
RESPONSIBILITY
Our project team was responsible for the architectural implementation and the design of the entire concept. We controlled the trades from technical planning, space and design management and took over the coordination of all suppliers and service providers in addition to the site management.
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Studio for Space & Design