GENESIS

Dubai Motor Show

At the launch of the new G70, Genesis presents an impressive limousine of the upper-middle class. We accompanied the process with a good feel for brand and design, with constant professionalism in communication and with holistic implementation on-site. The G70 was presented for the first time at the largest automotive show in the Middle East, the Dubai Motor Show 2017.

LEAD AGENCY:

Innocean Worldwide Europe

PROJECT MANAGEMENT:

SASCH GmbH

ARCHITECTURE:

Blackspace GmbH

CONCEPT DESIGN:

SASCH GmbH

Love of detail

String materials, distinctive colors and a clear responsibility, all fitting the global Genesis design line. With the credo of meticulous coordination down to the last detail, we won the trust of our client.

Genesis-Dubai-Motor-Show-2017-Sasch-GmbH-Detail

The focus of the trade show

The G70 at the center of attention: a striking, powerful vehicle, centrally positioned, covered with an LED wall including a light installation. A clear architectural language with appropriate straightforwardness draws the focus to the product.