KIA

Roadshow

For the KIA Roadshow 2023 sets in Belgium, Spain, and Germany, our role encompassed the complete design and project management of the architectural setup, crafted for seamless assembly and dismantling across three major cities.

LEAD AGENCY:

Serviceplan Make

ARCHITECTURE:

SASCH GmbH

COMMUNICATION:

Serviceplan Make

PROJECT MANAGEMENT:

Serviceplan Make & SASCH GmbH

CONSTRUCTION:

Uniplan GmbH & Co. KG

IMAGES & VIDEO:

SASCH GmbH & KIA Europe

DESIGN CONCEPT

The design emphasized modularity and efficiency, ensuring that each build was both visually impactful and logistically practical, meeting KIA’s needs for a mobile showcase.

KIA-Roadshow-League-of-Legends-LEC-Messe-Exhibition-Europe-Brussel-EV9-2023-Sasch-GmbH

ARCHITECTURE ELEMENTS

The booth embodies the brand’s spirit of harmony through contrast, seamlessly blending organic and industrial elements to create an engaging visitor experience. This thoughtful juxtaposition invites exploration and dialogue, echoing KIA's vision of a future where technology and nature coexist.

ADAPTIVE & SYSTEMATIC

Our design prioritized both efficiency and seamless adaptability. The system was engineered for quick assembly and disassembly without compromising visual impact, ensuring Hyundai’s presence remained bold and consistent. This approach enabled a dynamic and mobile showcase, effectively engaging audiences at every location.

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