HYUNDAI
Global Booth Design
Together with Innocean Worldwide, we developed a holistic brand experience for Hyundai’s pitch, creating a cross-trade fair concept that works globally. The challenge was to craft a universal booth design that seamlessly adapts to various international events, maintaining a consistent and impactful brand presence worldwide.
LEAD AGENCY:
Innocean Inc.
ARCHITECTURE:
SASCH GmbH
VISUALIZATION:
SASCH GmbH
SPATIAL DESIGN
The open, inviting exhibition space features the central communication area within the ellipse. The arrangement of the vehicles follows this shape, creating a dynamic and engaging presentation. The airy layout with slatted panels adds to the stand's sense of openness and transparency.
Light and slats as eye-catchers
The elliptical shape and slatted elements are incorporated into various scenarios, establishing a distinctive visual identity that can be adapted to different locations. These key visual elements provide the stand with a charismatic recognition value.
© SASCH GmbH | Website by ONEDOT
Studio for Space & Design