KIA
IAA Transportation Hannover
At IAA Transportation in Hannover, KIA unveiled its groundbreaking modular concept car, a true symbol of innovation and progress. To highlight this, we design the booth to emphasize its features, designing a spacious exhibition space that allowed visitors to engage more closely with the concept car. The layout allowed guests to engage closely with KIA’s forward-thinking design, enhancing their connection to the brand’s bold vision for the future.
LEAD AGENCY:
Innocean Worldwide Europe
ARCHITECTURE:
SASCH GmbH
TECHNICAL MANAGEMENT:
SASCH GmbH
BOOTH BUILDER:
ET Global
COMMUNICATION:
Innocean Worldwide Europe
IMAGES & VIDEO:
SASCH GmbH
CONCEPT LAYOUT
The exhibition features five zones, each telling a unique story of the car, showcasing its development, features, and adaptability. The exhibition features five zones, each telling a unique story of the car, showcasing its development, features, and adaptability. Each zone includes immersive display walls paired with the car, bringing the concept to life through engaging storytelling elements.
SUSTAINABLE APPROACH
The booth is constructed using repurposed materials from previous exhibitions, underscoring KIA’s commitment to sustainability. Each spatial element is meticulously designed to create a seamless, striking aesthetic, while emphasizing the eco-conscious approach of reusing materials.
STRIKING AESTHETIC
By combining new and recycled materials from previous exhibitions, we created a seamless yet contrasting interplay between wood, solid colors, and concrete tones. This approach preserves KIA’s design identity throughout the booth. Each material element evokes a sense of warmth, boldness, and inspiration, reflecting the spirit of KIA.
In contrast to the exhibition space, we designed a warm and inviting lounge and meeting area to welcome new clients and visitors, embodying KIA's hospitality and experience. The space is enriched with the warmth of plants and carefully chosen materials, creating a more humble scale and proportion that fosters a comfortable, approachable atmosphere.
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Studio for Space & Design