Opel
IAA Open Space Munich
At the heart of the Munich Mobility Open Space 2023, Opel unveiled a groundbreaking architectural and design concept that reflects its commitment to innovation, sustainability, and the future of mobility. In collaboration with Liganova Horizon, we developed the installation—a seamless blend of technology and artistry—showcasing Opel’s leadership in electric and sustainable transportation.
LEAD AGENCY:
Liganova Horizon GmbH
PRODUCTION:
SASCH GmbH
ARCHITECTURE:
SASCH GmbH
BOOTH BUILDER:
Xilografia Srl
COMMUNICATION:
Liganova Horizon GmbH
design concept
The pavilion featured a bold and striking structure inspired by the sleek lines of the Opel logo. Its shimmering façade, clad in lightweight, semi-transparent panels, with a dynamic diagonal layout reinforced the brand's bold identity.
The main interactive features of the booth were two terminals, allowing visitors to customize their future car and explore Opel's progressive technology. Through this thoughtfully designed exhibition, Opel reaffirmed its position as a leader in mobility, presenting a bold vision of a sustainable, electrified future for urban life.
© SASCH GmbH | Website by ONEDOT
Studio for Space & Design