VARTA

EES Munich

At the EES Europe 2023 in Munich, VARTA presented its innovative energy storage solutions, emphasizing a modern and inviting booth design that reflected the company's commitment to transparency and openness.

LEAD AGENCY:

Serviceplan Make

ARCHITECTURE:

SASCH GmbH

PRODUCTION:

Messe Design Schöne GmbH

Varta-EES-Messe-Exhibition-Munich-2023-Sasch-GmbH-Floor-Plan

DESIGN CONCEPT

The booth was designed with a clean and organized layout, featuring distinct zones to facilitate visitor navigation and engagement. Transparent and open walls created a bright, friendly atmosphere, embodying the concept of a permeable space that welcomes attendees.

ARCHITECTURAL ELEMENTS

A standout feature of the booth was the VARTA Product-Beam, serving as a visible beacon with far-reaching impact. This element not only acted as a landmark within the exhibition space but also functioned as an orientation point and guide for visitors.

CENTRAL HUB

At the heart of the booth, we created a communicative lounge area, serving as the centerpiece of VARTA's new exhibition concept. This inviting space not only encouraged networking and discussions but also hosted small lectures and presentations.

Product Walkthrough

Situated next to the meeting rooms, a dedicated consultation area within the product displays allowed for in-depth discussions with VARTA experts. Thoughtfully arranged by category, the products created a structured walkthrough, offering clear orientation and showcasing VARTA’s energy storage portfolio.