MAN
UITP BARCELONA
At the 2023 UITP Summit in Barcelona, we designed and executed a booth for MAN Truck & Bus that reflected the company's dedication to innovative, customer-centric urban transport solutions. This project marked the beginning of our collaboration with one of Germany’s leading transport giants. The booth prominently showcased MAN’s top-of-the-line all-electric bus, reinforcing the brand’s vision for sustainable and efficient public transportation.
LEAD AGENCY:
Serviceplan Make
ARCHITECTURE:
SASCH GmbH
COMMUNICATION:
Serviceplan Make
PROJECT MANAGEMENT:
Serviceplan Make & SASCH GmbH
CONSTRUCTION:
A&A Expo International. B.V
IMAGES:
SASCH GmbH
CONCEPTUAL DESIGN
The booth was designed to create a strong brand recognition value by adhering to MAN's CI guidelines. The concept emphasized a significant long-distance effect and an open, customer-friendly design. The theme 'Electric Mo(re)bility' was translated into the architecture, reflecting MAN's commitment to making processes sustainable and efficient for their clients. Clear zoning distinguished the exhibition and service area, allowing a cohesive overall presentation.
SPATIAL LAYOUT
Utilizing MAN's guidelines, the stand space was divided into two areas, rear area as functional support to booth and an exhibition area showcased MAN's product and service. The Brand Horizon assisted in extruding the zoning spatially and thereby emphasizing the booth’s location within the expo.
DESIGN SELECTIONS
We ensured seamless integration of MAN's brand guidelines with the functional requirements of the exhibition space. The selection of materials such as high-quality finishes and ergonomic furniture contributed to a harmonious and professional environment, reflecting the premium nature of the brand while ensuring visitor comfort.
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Studio for Space & Design