MAN
Busworld Brussels
At Busworld Brussels 2023, we were entrusted with the architecture, technical planning, and project management for MAN's exhibition stand. Our design concept adhered to MAN's corporate identity guidelines, resulting in a stand that was both inviting and functionally efficient.
LEAD AGENCY:
Serviceplan Make
ARCHITECTURE:
SASCH GmbH
COMMUNICATION:
Serviceplan Make
PROJECT MANAGEMENT:
Serviceplan Make & SASCH GmbH
CONSTRUCTION:
Raumtechnik GmbH
IMAGES & VIDEO:
STAND PHOTOGRAPHY
INVITING GESTURE
By recessing the Brand Horizon, we created an open and welcoming gesture towards the main traffic axis, inviting visitors to immerse themselves in the MAN brand world.
Spatial DESIGN
Framed by the Brand Horizon, the exhibition showcased MAN's latest innovations. At its center, the cafeteria served as a welcoming hub for engagement. This open setting encouraged meaningful interactions and deeper brand immersion.
ORIENTATION & OVERVIEW
The Highlight Area served as the central communication hub, offering an engaging and immersive brand experience. Thoughtful product placement and thematic zones created a structured, easily navigable stand. Functional elements ensured smooth and efficient operations throughout the event.
© SASCH GmbH | Website by ONEDOT
Studio for Space & Design