MAN-Bus-Busworld-Messe-Exhibition-Europe-Brussel-2023-Sasch-GmbH

MAN

Busworld Brussels

At Busworld Brussels 2023, we were entrusted with the architecture, technical planning, and project management for MAN's exhibition stand. Our design concept adhered to MAN's corporate identity guidelines, resulting in a stand that was both inviting and functionally efficient.

LEAD AGENCY:

Serviceplan Make

ARCHITECTURE:

SASCH GmbH

COMMUNICATION:

Serviceplan Make

PROJECT MANAGEMENT:

Serviceplan Make & SASCH GmbH

CONSTRUCTION:

Raumtechnik GmbH

IMAGES & VIDEO:

STAND PHOTOGRAPHY

Spatial DESIGN

The exhibition area, framed by the Brand Horizon, served as the central stage for showcasing MAN's latest innovations. At its heart, the cafeteria functioned as a welcoming communication hub, creating a warm and inviting space for visitors. This open and engaging environment encouraged meaningful interactions, allowing guests to fully immerse themselves in the MAN brand world and gain a deeper understanding of the products on display.

MAN-Bus-Busworld-Messe-Exhibition-Europe-Brussel-2023-Floor-Plan-Sasch-GmbH

INVITING GESTURE

By recessing the Brand Horizon, we created an open and welcoming gesture towards the main traffic axis, inviting visitors to immerse themselves in the MAN brand world.

ORIENTATION & OVERVIEW

A dedicated Highlight Area functioned as the central communication hub, providing visitors with an engaging and immersive brand experience. Thoughtful product placement and well-defined thematic zones ensured a structured, easily navigable stand, enhancing overall visitor interaction. Meanwhile, the stand’s functional elements facilitated smooth and efficient operations throughout the event.