A new brand feeling for IBB Technology, the international player in the field of dimensional shaft measurement technology. Our job: Thinking ahead, redesigning and designing, implementing and launching IBB in a separate trade show in the form of a fresh, innovative brand identity.
Lead agency:
Studio Sasch
Project Management:
Studio Sasch
Architecture:
Studio Sasch
Brand identity:
Studio Sasch
To act as individually as possible, we developed an architectural trade fair construction concept that communicated in diverse contours with a wide variety of rooms. Whether large trade fair or small exhibition, this modular stand benefited equally as needed. Our initial situation is always to use lightness through reduced design with a focus on the product.
The holistic brand identity was created around it. Together we developed a young and new corporate design, which was launched along with the presentation of the trade fair appearance. A new company logo, a website, illustrations and some product renderings rounded off the project.
© Studio Sasch space & design
