Under the headlines Technology and Electromobility Hyundai presented the IONIQ brand in Europe. The foundation of the idea: A transparent and, above all, open roadshow, in which passers-by and visitors can get to know the brand impartially. The project was implemented in central locations in Frankfurt, Amsterdam, Milan and Oslo.
Lead agenCY:
Innocean Worldwide Europe
ProjeCt Management:
Studio Sasch
ArchiteCturE:
MUTABOR GmbH
IMAGES / VIDEO:
Nektar Design
The heart of the tour was to appear where life takes place. Just in front of curious people who want sustainable and environmentally conscious driving. Become suitable for the masses, reach as many interested parties as possible and inspire them with new functions.
The IONIQ model range shines with a multitude of innovative e-gadgets that could be tried and tested. For this, we were in charge of the construction / architectural project management to execute a transparent and open designed area that invited to deal with the complex topic of electromobility.
© Studio Sasch space & design
