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title: "Cupra Frankfurt am Main – Brand Space Design | Studio Sasch"
description: "SASCH GmbH designed Cupra's flagship brand space in Frankfurt am Main – a dynamic environment that embodies Cupra's bold brand identity and vision."
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> Index of every page on this site: [llms.txt](https://studiosasch.de/llms.txt)

**CUPRA **

# Installation Frankfurt am Main

In the heart of Frankfurt, CUPRA’s bold identity comes to life with a striking temporary outdoor installation, set against the city’s iconic skyline. The display blends urban design with brand storytelling, while a merchandise showroom offers visitors an immersive experience to explore the latest products.

**LEAD AGENCY: **

envy GmbH

**SPATIAL DESIGN: **

SASCH GmbH

**PRODUCTION: **

SASCH GmbH

**IMAGES / VIDEOS: **

SASCH GmbH

![Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-Sasch-GmbH]()

![Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-Sasch-GmbH]()

![Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-Sasch-GmbH]()

![Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-SASCH-GmbH]()

![Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-Sasch-GmbH]()

**spatial concept**

The design seamlessly integrates with the urban beach setting of Gibson Beach Club Frankfurt, surrounded by lush greenery and bamboo, creating a dynamic contrast between modernity and nature. The platform’s warm, earthy tones complement the vehicle’s striking metallic blue finish, enhancing its sophistication and performance-focused design.

![Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-Sasch-GmbH](<> "Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-Sasch-GmbH")

![Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-Sasch-GmbH](<> "Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-Sasch-GmbH")

![cupra-black-small](<> "cupra-black-small")

**ARCHITECTURAL ELEMENTS**

We set out to create a spatial experience that fully immerses visitors in CUPRA’s progressive vision. By blending architectural precision with natural textures and industrial materials, we've crafted a memorable urban oasis. Featuring scaffolding elements and a container showroom, the design grabs attention while offering an Instagram-worthy space. This seamless fusion perfectly reflects the brand’s aspirational lifestyle.

![studiosasch\_cupra\_2022-8](<> "studiosasch_cupra_2022-8")

![Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-SASCH-GmbH](<> "Cupra-Open-Space-Frankfurt-am-Main-City-Exhibition-2022-SASCH-GmbH")

[**Back to Event Design**](https://studiosasch.de/event-design)

---

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AREAS

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